Introduction and Inauguration
The 15 days Training Programme on Jute Products Manufacturing for enhancing Livelihood of Women with Skill-based Training in collaboration with the NABARD, Gaya, Bihar from 10th to 26th, April, 2023.
The programme was organized for the women of Burma Villages from Guraru Block, Gaya District. Delivering the valedictory address, the Guest, Mr. Uday Kumar (DDM, NABARD), apprised the trainees about making the different kinds of Jute Gunny Bags as an income generation activity apart from their regular agricultural activities.In the inaugural address, Mr. Sunil Kumar, Director, RSETI, Gaya highlighted the harmful effects of using the plastic bags and plastic materials, their effects on soil health, human health and environmental pollution. Mr. Sourabh Kumar , Secretary, Smile Together India Foundation delivered the welcome address stressed on the need to preserve the natural resources by using all the biodegradable materials. A total of 30 Women were trained on Jute bag making.
Context of Jute Products
Jute bags are naturally green. Jute bags aim to help the environment by encouraging more people all over the world to use earth-friendly bags. Jute is second to cotton in terms of the amount being produced but is one of the most affordable natural fibers. Jute bags helps in reducing the use of wasteful and unnatural materials. Jute Bags are most durable than other bags. The lifetime of the bag may be more than five years.Jute is biodegradable recyclable and thus environment friendly. Jute also does not generate toxic gases when burnt. Jute is known as the ‘Golden Fibre’ due to its golden brown colour and its importance. In terms of usage, production and global consumption.
The jute fibre is in the outer layer of the stem, between the wood on the inside, and the cortex on the outside, surrounded by soft tissues. During retting, these tissues are softened with the result that the fibre can be separated readily in the subsequent process of stripping. The quality of the fibre depends greatly on the care exercised in retting.
Products Cover of 15 days training
- File folder
- Laptop bag
- Purse
- Conference bags
- Jute mobile sling bags
- Jute hand clutch
- Jute sling bags
Tools & Raw Materials
The tools and raw materials that are used for making jute products are as follows:
Jute Products Making Process
Entrepreneur & Business Management skills
| Start-up skills | Identification of a business opportunity skill, Planning the growth of the business, Calculated risk taking, Innovation/ new idea generation Environmental scanning |
| Technical skills: | Product development, Managing production and Product quality monitoring skill. |
| Core business skill | Business management skills: planning, problem solving, legal skills, decision-making, developing and executing a business model, strategic competence, delegation and business development.Financial management: pricing products (tangible or service), cash flow management, calculating costs and interpreting financial statements.Human resource management: designing and implementing workplace policies, recruitment, and employees’ skills assessment, defining job specs, performance management and payment of salaries. Marketing and business management skills: market research, benchmarking competition, positioning the business in the market and selling skills. |
| Personal and leadership | Social and interpersonal skills: people skills, communication skills, listening, building relationships and cultural sensitivity.Leadership skills are needed to lead ‘self’ and employees in the business. The sub-skills within this category include crafting vision, inspiring employees, sharing the vision, cultivating excellent performance and leading responsibly.Personal skills: The skills under this category are hard work, intuition and self-motivation. |
Various Marketing Techniques
Online marketing is using the internet to promote your products or services using web channels such as Google and Facebook and offline marketing is using traditional media such as radio and newspapers. Choosing which marketing strategies to use can seem overwhelming with the amount of options available.
Online marketing Techniques:
Online marketing is using the internet to spread a message about your brand, product and services to reach potential customers. It can also be known as digital marketing, internet marketing or web marketing. Online marketing includes areas such as:
- Social media marketing (such as Facebook, LinkedIn and Instagram)
- Email marketing (sending messages to existing or potential customers via their email address)
- SEO (getting people to your website from search engines such as Google without paying for it)
- PPC (paying for adverts that appear on search engines)
- Display advertising (using graphics on other websites or apps to advertise your business)
- Affiliate marketing (using another website to promote your product or services and paying them a commission)
Offline marketing Techniques:
Offline marketing is using advertising to reach customers when they are offline and not using the internet. For example, when customers are in physical stores, watching TV or reading a newspaper. It can also be known as traditional marketing. Many businesses use a combination of online and offline marketing to reach their customers in an effective way. This is because the traditional high street model is changing and using both online and offline marketing methods can help to reach customers with multiple messages about your business. Offline marketing includes methods such as:
- TV advertising (advertising during ad breaks or products placed in TV shows)
- Radio (promoting your business during radio ad breaks)
- Leaflets (using flyers to spread a message about your business)
- Newspapers and magazines (buying adverts or sending products for review)
- Outdoor advertising (such as billboards and posters)
- Events/Networking (promoting products or services with in-person interactions)
- Word of mouth advertising (when customers talk about a company’s product or service to their friends)
- Stall in Saras Mela, Business fair etc.
Offline marketing can be a great way to reach a lot of customers and promote your business.
Closing ceremony & Certificate distribution
Certificates were distributed among 30 trainees. After that one group photo was taken. At the end of the program some participants have shared their feedback. They shared that they have learn a technical skill on jute products making and motivating lesson from that 15 days training. At last Mr. Sandeep Kumar Pathak (convenour) Smile Together India Foundation has ended the programme with thanking the resource person, Guest and all participants
Media Coverage
